Case Study
iCakes Multi-Location Cake Ordering Platform
A detailed case study structure ready for real screenshots, client feedback and measurable product outcomes.
Multi-location ordering experience for a Toronto-area bakery group.
Visit Live SiteChallenge
iCakes needed a single ordering platform that could handle a custom cake builder, multiple store locations and appointment-based pickups without confusing customers.
Research
We looked at how customers actually search for cakes — by occasion, flavour and pickup location — and mapped that against the in-store ordering process.
Solution
We built a store-locator-first ordering experience with category browsing, a custom cake builder flow and appointment booking for consultations.
Development
The build prioritized the location finder and category browsing first, then layered in booking and search.
Technology
React, map integration for store locations, booking flows and SEO-friendly category pages.
Client Feedback
A premium structure for client quotes, video testimonials and success stories.
Results
Clear product outcomes for business teams.
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